Permalinks Migration – A Wordpress Plugin That Keeps Dead Links Alive

Published: 21st July 2009
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Wordpress is a very powerful blogging platform. And since blogs have emerged as might weapons for internet marketing, Wordpress has become of the biggest brands in the world of online business. Today, if you're marketing on the web and you're not using a Wordpress blog, then your tactics can be considered as dated and even obsolete.

The fact is: Wordpress blogs are search engine-friendly, so much so that Wordpress blog pages have better chances of placing highly in relevant search engine results than conventional web pages.

Now, here's the problem...

Experts say that 70% of search engine optimization (SEO) is about the number and the quality of the back links you have garnered for your website. These back links are very important as they are the ones that determine for the search engines how relevant your website is for a particular topic and how weightily your website performs against similar websites under the same category.

If your back links go, so will your search engine popularity... and such can be fatal for your online business.


The thing with Wordpress blogs is that if the blog owner changes the permalink structure of his pages, i.e. the "/%year%/%monthnum%/%day%/%postname%/ to /%category%/%postname%/" code, he will be changing the links he has garnered since his blog's inception. The links indexed by search engines for specific pages of the blog will become different to the newer links of the same blog. The links saved by previous visitors on their online or offline bookmarking systems will be different from the updated links of the same blog.
If only confusion would be the negative consequence of this particular flaw in the way Wordpress works.

Sadly, even the blog's page rank will take a hit.

The solution?

Permalinks Migration is a Wordpress plugin that will automatically remedy this problem. Permalinks Migration, once installed, will generate a "301 redirect" whenever a blog page's old link is requested. A "301 redirect" is a command that will instantly lead search engine spiders of actual internet users who load up a specific page's older link. For search engine spiders, a "301 redirect" will help them index the new link and the blog won't have to suffer a page rank penalty. For bookmarking services, a "301 redirect" will also keep alive the links which would otherwise be invalid.


Permalinks Migration is a fantastic solution for a problem that is very dangerous for any online marketing campaign that uses Wordpress as a blogging and broadcasting platform. By installing this add-on, you won't have to worry about dead links anymore. You can enjoy the best of both worlds: Wordpress' automatic link generation and Permalinks Migration's automatic link updating feature.

We recommend that you download this Plugin and place it straight on your Blog in order to get the best results. Visit http://www.myeasyonlinepay.com/blogging-tools for a comprehensive selection of Plugins on the internet today.

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Source: http://dsmpublishing.articlealley.com/permalinks-migration--a-wordpress-plugin-that-keeps-dead-links-alive-991950.html


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